Oct 21, 2009

"Safe" Cigarette Label

Cigarette-pack label named "SAFE".
The important question for this label was: "With 33.8 mg tar and 1.8 nicotine is it really s-a-f-e?" "And safe from what?" "Safe for whom?"
Anyway, this kind of cigarette was so popular in Malang, especially in lower community.
Produced by PT. UTAMA MAMA (indonesian) means: the very best mother, a home industy, only for local distribution.
As we know, a good mother will not produce a pack of cigarettes named SAFE that higienically proven isn't safe.

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