Apr 21, 2010

Yield Cigarettes

Forget about the "macho, cowboy, adventure, and freedom-impression" of Marlboro. Forget also another kind of Camel, Pall Mall, Lucky Strike, Ardath, e.t.c. which suggests an adventure for the smoker. 

May I introduce you, Yield Cigarettes!
Ngalah (Javanese) means: yield, give up.
Rokok Dari Idola (Indonesian) means: Idol's Cigarettes; abbreviated to RDI.
Kretek (Javanese) means: no filter.

I do not know for sure what the intent of the manufacturer of this cigarettes. Why made a cigarettes to give the impression of: yield, loose, or give up? What's the reason? What is so interesting from the "loser"? Idol is supposed to be the winners not losers? 

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